E-commerce Brand Growth & Conversion Optimization

E-commerce Brand Growth & Conversion Optimization

Client: Easy Fashion BD

My Role

Driving Traffic, Sales & Brand Authority

I worked as a Business Growth & Conversion Optimization Specialist, responsible for designing and executing an end-to-end growth system — from traffic acquisition to conversion and retention.

Project Overview

Easy Fashion BD is a mid-sized e-commerce brand selling fashion accessories.
Despite offering quality products, the business was struggling with:

• Low website traffic

• Stagnant monthly sales

• Weak brand visibility

• Poor conversion rate

The brand needed more than ads — it needed a complete growth system.

Key Challenges

• No clear brand positioning

• Low-performing Shopify user experience

• Minimal organic traffic

• Inefficient paid ad structure

• No retargeting or customer retention system

Growth Strategy Implemented

I implemented a full-stack e-commerce growth strategy, focusing on both short-term sales and long-term brand authority:

Branding & Store Optimization

• Improved brand messaging & visual consistency

• Shopify UX/UI optimization for conversion

• Mobile-first checkout improvements

Traffic & Acquisition

• Facebook & Instagram Ads (cold + warm audiences)

• Google Search & Shopping Ads

• SEO for product & category pages

Conversion & Retargeting

• Funnel-based retargeting ads

• Cart abandonment recovery system

• Conversion rate optimization (CRO)

Retention & Automation

• Automated email marketing flows

• Repeat customer strategy

• Offer-based remarketing

Results Achieved

Within a few months, Easy Fashion BD experienced measurable growth:

• +75% increase in organic traffic

• +120% growth in monthly sales

• Conversion rate improved from 1.8% → 3.6%

• 32% average email open rate

• +45% growth in social media engagement

Tools & Platforms Used

• Shopify

• Facebook & Instagram Ads

• Google Ads

• SEO Tools

• Email Automation Platforms

Key Takeaway

This project proves that real e-commerce growth doesn’t come from ads alone —
it comes from aligning branding, traffic, conversion, and retention into one system.